DUE Tuesday, Feb 14 – 4 points
(Wednesday NOON deadline)

This week we will be reading the second chapter of the Website Owner’s Manual, looking at the beginning stages of planning a web project. Once you have completed the reading, you will need to take a quiz of ten true-false questions. (These questions will be randomly selected from the questions below. You can retake the quiz up to five times. Don’t stress about getting 100% on these quizzes: if you get 80% or better, you will be ready to proceed to the next activity and I will give you the full 3 points.)

All questions should be prefaced with an understood, “According to the author of the Website Owner’s Manual … “:

1. T/F? Paul enjoys assembling flat-pack furniture.
2. T/F? You can save time on a web project by short-cutting the planning phase.
3. T/F? Effective project planning is time-consuming and heavyweight.
4. T/F? A web project’s context includes objectives for the overall organization and web site.
5. T/F? Paul describes a fictitious company called Dream Destination with the new objective to “break into the young and affluent 20s and 30s market (double-income,no-kids).”
6. T/F? Web site owners should dismiss feedback from stakeholders if those stakeholders don’t have any formal training in web technology.
7. T/F? A primary reason why web projects stall is objections from higher-level stakeholders like CEOs or heads of sales.
8. T/F? The following is a good example of a specific goal: “The website should significantly boost sales over the next few months.”
9. T/F? When a web project fails, it is important to assign blame to the correct individual.
10. T/F? Watching visitors use your web site can be an enlightening and powerful way to identify problems.
11. T/F? Quantitative analysis (like web stat analyzers and automated performance checkers) require more effort than qualitative analysis (like stakeholder interviews and user testing).
12. T/F? Quantitative analysis (like web stat analyzers and automated performance checkers) should be used to support qualitative analysis (like stakeholder interviews and user testing), but quantitative analysis should never replace qualitative analysis.
13. T/F? The majority of website owners need the advanced features of expensive, high-end log analyzers or web stats applications.
14. T/F? Google Analytics analyzes the log files on a web server to produce its wealth of statistics.
15. T/F? Paul mentions an online service called BrowserShots that displays screenshots of a web site in multiple browsers.
16. T/F? GoogleRankings.com checks all major search engines and reports how your site ranks for specific search terms.
17. T/F? When analyzing your competitors, you should focus on the four to six largest competitors.
18. T/F? When analyzing your competitors’ web sites, you can use many of the same techniques that you use when analyzing your own site.
19. T/F? When analyzing your competitors’ web sites, you should ask what labels they are applying to content areas and site sections.
20. T/F? You should blindly copy whatever techniques your successful competitors are using on their web sites.
21. T/F? You can find out what web sites link to another web site by searching Google for [link:] followed by a web address.
22. T/F? Meeting your users’ needs is more important than mimicking functionality from your competitors’ web sites.
23. T/F? Web sites should aim to maximize the user experience for all users, not just the site’s primary or secondary audiences.
24. T/F? Micro sites, landing pages, and subsections of web sites are often aimed at secondary audiences.
25. T/F? A persona is a description of a fictional individual.
26. T/F? A persona is a full-fledged biography, normally ten or twenty pages long.
27. T/F? A persona should describe how much the person uses the web and for what purpose.
28. T/F? Even a basic persona can provide an in-depth understanding of your audience.

DUE Tuesday, Feb 14 – 4 points
(Wednesday NOON deadline)