DUE Tuesday, May 01 – 3 points
(Wednesday NOON deadline)

For this assignment, you will need to read the following:

• Planning for the Future
  This final chapter of the Website Owner’s Manual talks about the proper way to think about a web site after it has launched and how to stay informed with what is going on in the web industry.

Once you have watched or read these materials, you will need to take a quiz of ten true-false questions. (These questions will be randomly selected from the questions below. You can retake the quiz up to five times. Don’t stress about getting 100% on these quizzes: if you get 80% or better, you will be ready to proceed to the next activity and I will give you full credit.)

All questions should be prefaced with an understood, “According to the author of the material … “:

1. T/F? Most organizations have the proper attitude towards the company web site, understanding it requires continual development.
2. T/F? A web site is a powerful tool that businesses should use to generate leads and support customers.
3. T/F? It is important for companies to have an ongoing relationship with the team that built their web site.
4. T/F? The web today is very much the same as it was in 1994: not very much has changed in the industry.
5. T/F? Paul identifies the growing prevalence of rich media (like video and audio) as one of the emerging trends on the web today.
6. T/F? Paul includes podcasting and video tutorials as ways web site owners could embrace rich media on their web sites.
7. T/F? Paul recommends replacing all the text content on your web site with a video, making your site more like a movie that people will watch from beginning to end.
8. T/F? Paul mentions a famous quote by Albert Einstein: “My shoulders hurt because giants have been standing on them.”
9. T/F? Paul mentions Upcoming as a web site that allows you to add content from their site to your own site through RSS.
10. T/F? Paul refers to small pieces of code that can provide functionality to your web site as “thingamabobs.”
11. T/F? An API (or “advanced programming interface”) allows web developers to send data to and receive it from third-party sites.
12. T/F? Paul mentions Twittervision as an example of a “mash-up” using data from the Twitter API and the Google API.
13. T/F? Whether users see your web site is irrelevant as long as your web strategy achieves its desired aim.
14. T/F? Paul recommends staying away from Facebook applications because of privacy concerns.
15. T/F? The technologies necessary for what Paul calls “the semantic web” are all finalized, and mainstream adoption is very near.
16. T/F? Paul recommends using microformats even though they are not yet widely adopted.
17. T/F? A visitor accessing a  web site on a cell phone needs a simplified design and clearer content than a visitor accessing a web site on a desktop computer.
18. T/F? Most televisions have much higher resolutions than computer screens.
19. T/F? Most content-driven web sites need a companion desktop application.
20. T/F? Paul recommends Jakob Nielsen’s Essentials of Usability as the next book you should read as a web site owner.

DUE Tuesday, May 01 – 3 points
(Wednesday NOON deadline)