DUE Sunday, May 06 – 3 points
(Monday NOON deadline)

In this assignment we will be looking at search engines and other tools for promoting your web site.

• The Perfect Team (pp. 40-62)
  This third chapter of the Website Owner’s Manual looks at staffing company web projects and working with external web agencies.

• The Single Sign On
  This article by Alex Papadimoulis showcasing a real client web project demonstrates the importance of providing the project team important context information.

Once you have completed the reading, you will need to take a quiz of ten true-false questions. (These questions will be randomly selected from the questions below. You can retake the quiz up to five times. Don’t stress about getting 100% on these quizzes: if you get 80% or better, you will be ready to proceed to the next activity and I will give you full credit.)

All questions should be prefaced with an understood, “According to the author of the material … “:

1. T/F? One of the advantages Paul mentions of using an internal team is that the team is committed to evolving the web site over time.
2. T/F? One of the advantages Paul mentions of using an internal team is that it is more cost effective on short projects.
3. T/F? One of the advantages Paul mentions of using an external web agency is that they must stay cutting edge to stay competitive.
4. T/F? You do not need to write a brief for smaller projects.
5. T/F? Paul uses the term “scope creep” to refer to the addition of new functionality on the fly to projects that lack clear definition.
6. T/F? You should include the full company history in a brief.
7. T/F? It is important to provide a deadline for the project in a brief to an external agency, even if that deadline is just an arbitrary one.
8. T/F? Web site owners should not share budget information with external agencies until after receiving a quote.
9. T/F? Most web site owners have enough experience to know what a web site project should cost.
10. T/F? When discussing ownership of assets, Paul mentions the importance of discussing who will own the HTML and CSS files created.
11. T/F? When discussing ownership of intellectual property, you should determine if you can (an example Paul mentions) use an animated character an external agency might design for your web site in a a television commercial.
12. T/F? Paul recommends that web site owners ask for resumes of key staff who may be involved in the project.
13. T/F? Speculative design means a client asks an agency to provide initial design mockups to support their tender.
14. T/F? Paul recommends against asking for speculative design because it favors superficiality.
15. T/F? Paul recommends against asking for speculative design because only agencies struggling for work will provide it.
16. T/F? Paul recommends asking for speculative design, arguing that it accurately showcases an agency’s design skills.
17. T/F? Paul recommends breaking requirements into mini-projects or modules that can be rolled out over time.
18. T/F? When evaluating an agency, you should dismiss those that question or challenge the brief as difficult.
19. T/F? In interviews with agencies, Paul recommends having the agency in attendance for 75 minutes.
20. T/F? Speaking to an agency’s existing clients is more informative than any presentation or proposal.
21. T/F? A statement of work is typically drawn up by an external agency, but it will need to be completed by the web site owner for in-house projects.
22. T/F? A kickoff meeting is typically run by the web site owner, even on projects that involve an external agency.
23. T/F? All the computers connected to the internet through a single router share the same public IP address.
24. T/F? Alex Papadimoulis tells the story of a web project that required an audit by the ABA to ensure that attorney-client privilege  was honored.

DUE Sunday, May 06 – 3 points
(Monday NOON deadline)