Other Media + Quiz

DUE Thursday, Apr 19 – 4 points
(Friday NOON deadline)

This assignment also covers the two diverse topics we will be discussing this week: engaging your site visitors in a community and giving public presentations.

  • Mailing List Etiquette (1:24)
    Paul mentioned email newsletters when discussing broadcast tools. It is important to understand to whom you can legally and appropriately send these email newsletters: this extremely short video from MailChimp provides simple rules and guidelines.

    (I highly recommend MailChimp. It integrates extremely well with WordPress. There are no quiz questions about MailChimp specifically, but if you want to send out email newsletters, I would recommend you check them out:
    Getting Started with MailChimp [3:01] | MailChimp + WordPress [2:30].)

  • Building Communities with Derek Powazek
    The SitePoint podcast ran a two-part interview on Derek Powazek on building communities. The whole interview is worthwhile, but the quiz questions will come from the first fifty minutes: that’s all of part one and thirteen minutes of part two.

  • Why And How To Give An Ignite Talk (6:26)
    Scott Berkun, the interviewee in this week’s Reading + Quiz assignment, gives a short presentation about how to give a short presentation. Specifically, he discusses the Ignite Talk format: Ignite Talks are five minutes long with some very interesting constraints. Your presentation will not use the Ignite Talk format — you will not have access to a PowerPoint presentation at all — but many of the principles from Scott’s presentation apply to all short presentations.

Once you have watched or read these materials, you will need to take a quiz of ten true-false questions. (These questions will be randomly selected from the questions below. You can retake the quiz up to five times. Don’t stress about getting 100% on these quizzes: if you get 80% or better, you will be ready to proceed to the next activity and I will give you full credit.)

All questions should be prefaced with an understood, “According to the author of the material … “:

  1. T/F? Just like direct mail marketing, you have the right to send any kind of email to anyone you can.
  2. T/F? Responsible internet mailing lists use a double opt-in procedure for verification.
  3. T/F? Derek Powazek was working at Blogger in 1999.
  4. T/F? Almost all of the communities that Derek wrote about in his 2001 book are still in existence.
  5. T/F? If you create a system or a “hangout,” you will have successfully created a community.
  6. T/F? In 2010, the idea that a “virtual community” can even exist is still controversial.
  7. T/F? Heather and Derek began the JPEG Magazine community as a Flickr group, even when the magazine had its own web site.
  8. T/F? Derek mentions TiVo as a smart company who sponsored an existing community.
  9. T/F? The web site Photoshop Forums is run by Adobe employees.
  10. T/F? TiVo allows members to discuss on TiVoCommunity.com how to put a new hard drive in your TiVo.
  11. T/F? Derek mentions Apple as a smart company who sponsored existing communities from rumor sites.
  12. T/F? GetSatisfaction.com is a web site where people can create their own communities around any product.
  13. T/F? Employees from the company that makes a particular product are banned from participating in the product’s GetSatisfaction.com community.
  14. T/F? Communities by definition must exclude some people.
  15. T/F? Closing a community hides it from search engines and may limit spam.
  16. T/F? Derek mentions the Chevy Tahoe campaign as an example of a successful and thriving closed community.
  17. T/F? The primary members attracted to the forums started by L’eggs, the pantyhose company, were young single professional women.
  18. T/F? Flickr treats photographs, scanned artwork, and screenshots in exactly the same way.
  19. T/F? “Fetch” is a Sanskrit word for “celebrate.”
  20. T/F? Derek says that the most difficult challenge faced by community managers is how to introduce change.
  21. T/F? Patrick mentions suicide threats as an example of the many scary things that inevitably occur when communities grow in size.
  22. T/F? Every community needs terms of service and community guidelines.
  23. T/F? Twitter employees would say that Twitter is a distribution system (like email), not a community.
  24. T/F? Derek states that while many communities use Twitter or Facebook as their community tool, Twitter and Facebook are not themselves centralized communities.
  25. T/F? The three possible stories that Scott Berkun recommends for public presentations are: (1) what you love, (2) what you hate, and (3) what you’re good at.
  26. T/F? Abraham Lincoln was a wonderful speaker, a sheer delight to listen to.
  27. T/F? The Gettysburg Address is only about two minutes long.
  28. T/F? For your ATEC 3361 final presentation, you will need create a PowerPoint presentation with twenty slides that auto-increment every fifteen seconds.
  29. T/F? You should practice any presentation before giving it publicly.

Building Communities with Derek Powazek

DUE Thursday, Apr 19 – 4 points
(Friday NOON deadline)